When your music starts getting the feedback it needs, your career develops and your responsibilities start to grow. That’s when you should consider taking on a more professional route. To do that, you first need to build your team, and the most important person on that team (after you, of course) is a manager.
Hiring a music manager may seem like a hard task, but once you recognize the importance of having a good manager at the start of your career… That task becomes more significant to you and less mandatory.
Where does the manager role come in your career?
Once you reach a certain level in your career, you lack time to work on your music, the Music Business starts to take over, and as I mentioned before, your responsibilities grow.
That’s your cue to start looking for a manager.
You will need a person to represent and do important work for you, to become a successful musician.
He/she will play an important role in shaping your career, by developing relationships within the industry to help you reach higher levels, exploring deals and money-making opportunities, as well as building your team.
It all depends on your goals.
Think of a person that frees you from multiple aspects of the Music Business. Therefore, helping you find time to work on your music and develop it. That’s not to say you shouldn’t be familiar with the Music Business and keep track of your manager’s tasks.
You always need to know what is going on and have all the information.
The importance of having a good manager
A manager is the most important part of your team, besides you, the artist. And having a good manager will help you kickstart your music career, which gives you an edge over the competition.
Having a good manager at the start of your career makes you stand out from the rest, putting you on a road to establish your name because of the new opportunities that open up for you.
When you get in contact with labels, promoters, etc, it becomes easier to discuss business and deals due to your manager’s knowledge of such areas as well as the professional vibe he puts out under your name.
A good manager will not necessarily expedite the progress of your dreams, goals, and aspirations. he/she will effectively facilitate to achieve and monetize them though.
To hire a manager, you MUST verify his/her credentials.
There has been a long history of managers screwing over their artists, so beware of scams and shady figures who try to fool you with fancy words when in reality they don’t know squat about the Music business.
Most importantly, you need to make sure he/she has experience working with artists and Music Business etiquette. You also need to check if they can handle several problems at once and have the qualities of a good manager.
This was part 1 of the artist management series. In part 2 we’re going to be discussing the qualities that reflect a good manager.